Breaking News: New Google changes affect all businesses on the web

Check out the newsletter section of this site for late breaking articles and news on local search, mobile marketing, social media marketing and new changes in Google that effect all businesses.

The web of yesterday gave us immediate gratification BUT we had to have a computer and an internet connection. Today there are more people with mobile devices than there are internet connected computers. Now sure, not all of them are smartphones, but that is but months away. The new web comes to us wirelessly. In our hands, and “aware” of where you are. GPS devices geographically position you in the moment. What is happening now is the biggest marketing breakthrough since the invention of the printing press.

Call |GDE| Marketing at 1-914-6304339 to get an assessment on how these new changes effect your business or non-profit.

|GDE| has developed a suite of services for small local businesses and non-profits. Show up on Google maps, GPS devices and smart phones. It’s today’s wave when it comes to marketing.

We help small businesses that don’t have their own IT department “outsource” the techie stuff while keeping you in charge of your marketing strategies by informing and consulting with you so you can leverage the internet through a growing number of internet marketing services without having to spend your time on implementation.

Our services include but are not limited to:

• Website set-up and management
• Mobile marketing strategies and services including sms, text, QR codes, and mobile ad campaigns
• Internet marketing utilizing video, email and information marketing strategies
• Establishing membership, e-commerce and paid customer sites
• We provide updates and information on the latest developments in internet services and changes
• And much, much more

So for those rather smaller ones of us who enjoy the humor and drama today’s computers afford, you can take a quick look at how we might imagine Cloud Control can position us:

But beyond the humor and grandiose adventurism our imaginations (and today’s technologies) afford, there are important changes to be aware of and resources that need to be accessed even by small and local businesses when we want to stay “in the picture” and discover that today’s harsh economy is still Mother Nature urging us to change with the times and evolve.

As mystical as “cloud computing” may seem, it really is just another way of give us access to our work through a different mechanism. In some ways it increases the layers of complexity (technologically) but to the user, it actually enhances our capacities and can also serve to untether us from one screen and keyboard.

In many enterprise level businesses, there are monitors at desks that tap into a much larger main frame. The cloud simply pushes that “mainframe” into the more ethereal space “out there.” Yes, it is somewhere. It is some huge mainframe that most likely has far larger computing power than the local one, can be accessed as easily from NYC, LA, Bangkok, London, Beijing or Moscow and can in the end, save many a business (just not all) from having to have their own tech teams, hardware, rooms, buildings and coolers to house them, maintain them, upgrade them, trouble-shoot them and get mad at them.

Specialization Brings Benefits

Someone still needs to do that, but it is another form of specialization that is underway.

The Cloud can give us access to software that we don’t have to continually upgrade or manage. We can log into our desk from anywhere. Businesses can even save downtime with more stable download ability of key data, video, info.

So it really isn’t anything too mysterious, and in fact, every time you log into your google mail account, watch a youtube video or sign into Facebook, you are already tapping into the cloud.

There are just a few more options that are now becoming available to small and medium businesses, and they are everywhere. Whether you are looking to get your local business found more easily, utilize mobile marketing, check and track how your business is faring online, you will benefit from the Cloud.

How To Get Cloud Control?

Now how to get Cloud Control… and really get on top of all this internet marketing stuff out there? When all the pieces are not pulled together into an effective online marketing system, the task seems impossible. When you’ve got all the pieces in place,  and the water is running, we can’t seem to see what was such a big deal!

Systems are important, especially for local business and non-profits. Benefiting from the knowledge and resources of larger companies is what helps.

Tap into the resources of larger business at least in your SEO and online presence work.  We will get you found, seen and heard in the places where it matters for your business.

Call us at 1-866-582-2269 or email us at: info@gde-llc.com

In addition to Google’s new places pages, you will now see new evidence that Google is interested in tracking and measuring social following as part of their search algorithm. Their +1 button pops up when you are logged in with your google account, but doesn’t work the same as Facebook’s “like.” It’s not as simple or clear how it works really, and that alone makes it stumble.

But what it does do is show that Google is very interested in tapping into the social dimension of the web. And they are still experimenting.

So what does this mean for your business?

Now there’s the bottom line.

What does it mean that Google takes seriously the social aspect of the web? Well, you can be sure that they are working hard to tap into this powerful propensity of people to communicate and share. Plus they are looking at the trends that show the real way people are tapping into this “dark energy” of the internet, is through their mobile devices. So naturally, they are getting their infrastructure ready to tap into this mobile trend. And you can be sure that we will see more evidence of this in the coming months.

But for now, this video from Google updates us on some of what they have been doing, and if we would but extrapolate out a little, we might see where Google sees it can shape the way things are moving. The image in my mind is of how we might direct a flow of water down a hill. There is little Google or anyone can do to stem the flow, but we can get it to “accomplish” different things on the way down. Possibly even energize and fuel not only Google but other businesses too much as water coming down the Hoover Dam can light LA.

And of course, where Google puts its attention and energies will influence our experience of the web and will impact how we go about doing our business in the coming months and years. So yes, it doesn’t hurt for the marketer in us to be aware of trends and focus. This may not be a crystal ball, but it can shed a little light.

In addition to pondering the ramifications…

Meanwhile, as Google and facebook busy themselves with building their futures, here are two things you can do to shape yours:

1. Add +1 to your own site

If your site is on WordPress, all you need to do is search for a +1 plugin.  If you don’t, just click here to get the code you need to add to your website, it’s pretty simple.

2. Put a wager on who is going to win the war

Well, if it really is a war, it’s going to be a tough call. Google does search well, but it hasn’t done social so well—remember Google Buzz?  Google Wave?  Those experiments did not fare as well as facebook’s likes.  Facebook on the other hand owns social media.  Now if Google puts more weight on +1 over likes… and what else? Sorry,my crystal ball is not that clear!